KATY SEO SOLUTIONS
90-Day Local SEO Growth Proposal
Prepared for: __________________________ | Proposal date: __________ | Expiration date: __________
Prospect email: __________________________ | Phone: __________________________
The Opportunity
When a homeowner needs a plumber, HVAC contractor, roofer, or electrician, the decision often begins with a local search. The company that appears prominently, communicates relevance quickly, and makes it easy to call has the advantage.
Katy SEO Solutions proposes a focused 90-day engagement to strengthen the prospective company’s local search foundation, improve visibility for high-intent service searches, and make website visits more likely to become qualified inquiries. The attached Current Website SEO Audit documents the existing website’s SEO condition and will help establish the starting priorities.
What This Engagement Is Designed to Accomplish
- Create a clean technical foundation that search engines can crawl, index, and understand.
- Strengthen local relevance across the website, Google Business Profile, citations, and service-area signals.
- Improve the path from search result to phone call with clearer pages, stronger calls to action, and better mobile usability.
- Establish transparent reporting that connects completed work to changes in visibility, traffic, and engagement.
Our working principle: No two service areas or competitive landscapes are identical. The initial analysis establishes the baseline; the campaign then follows the opportunities most likely to improve qualified local visibility.
Scope of Work
These eight workstreams form the campaign.
Their sequence may shift as audit findings reveal the highest-value priorities.
01 | Business, Market & Baseline Analysis
Review goals, priority services, service areas, competitors, current visibility, analytics, and lead paths. Document the starting point and establish the 90-day priority plan.
02 | Keyword & Search-Intent Strategy
Identify high-intent service and location searches, evaluate competitive difficulty, and map priority terms to the pages most likely to generate calls—not vanity traffic.
03 | Technical SEO Audit & Corrections
Use the attached Current Website SEO Audit as the baseline; validate crawlability, indexation, redirects, metadata, internal links, duplicate content, structured data, and performance; and address agreed in-scope issues in order of business impact.
04 | On-Page SEO & Conversion Improvement
Optimize five priority website pages for search intent and conversion, including titles, descriptions, headings, copy alignment, internal links, calls to action, mobile usability, and applicable schema.
05 | Local Authority & Link Development
Strengthen authority through accurate business listings, relevant local citations, partnerships, associations, and legitimate link opportunities. Purchased or spam-based links will not be used.
06 | Google Business Profile & Local Optimization
Review and optimize business information, categories, services, service areas, photos, and supporting local signals. Align the profile with website content and consistent NAP information.
07 | Content & Messaging Strategy
Create a custom roadmap for service pages, location content, FAQs, educational topics, value messaging, and selective social repurposing. Define priorities, approvals, ownership, and publishing cadence.
08 | Reporting, Insights & Next Actions
Provide a biweekly progress report (every two weeks) covering work completed, performance movement, issues requiring attention, and the next priorities. Conclude with a 90-day review and continuation recommendation.
Core deliverables: Baseline assessment and action plan; keyword-to-page map; optimization of five priority website pages; Google Business Profile and local optimization; prioritized technical updates; content roadmap; biweekly progress reports; and a 90-day results review.