Scope of Work
These eight workstreams form the campaign.
Their sequence may shift as audit findings reveal the highest-value priorities.
01 | Business, Market & Baseline Analysis
Review goals, priority services, service areas, competitors, current visibility, analytics, and lead paths. Document the starting point and establish the 90-day priority plan.
02 | Keyword & Search-Intent Strategy
Identify high-intent service and location searches, evaluate competitive difficulty, and map priority terms to the pages most likely to generate calls—not vanity traffic.
03 | Technical SEO Audit & Corrections
Use the attached Current Website SEO Audit as the baseline; validate crawlability, indexation, redirects, metadata, internal links, duplicate content, structured data, and performance; and address agreed in-scope issues in order of business impact.
04 | On-Page SEO & Conversion Improvement
Optimize five priority website pages for search intent and conversion, including titles, descriptions, headings, copy alignment, internal links, calls to action, mobile usability, and applicable schema.
05 | Local Authority & Link Development
Strengthen authority through accurate business listings, relevant local citations, partnerships, associations, and legitimate link opportunities. Purchased or spam-based links will not be used.
06 | Google Business Profile & Local Optimization
Review and optimize business information, categories, services, service areas, photos, and supporting local signals. Align the profile with website content and consistent NAP information.
07 | Content & Messaging Strategy
Create a custom roadmap for service pages, location content, FAQs, educational topics, value messaging, and selective social repurposing. Define priorities, approvals, ownership, and publishing cadence.
08 | Reporting, Insights & Next Actions
Provide a biweekly progress report (every two weeks) covering work completed, performance movement, issues requiring attention, and the next priorities. Conclude with a 90-day review and continuation recommendation.
Core deliverables: Baseline assessment and action plan; keyword-to-page map; optimization of five priority website pages; Google Business Profile and local optimization; prioritized technical updates; content roadmap; biweekly progress reports; and a 90-day results review.